Objective
The objective of this project was to create a full brand identity for ScorchBerry, a fictional BBQ sauce brand. The goal was to design packaging that would stand out on shelves while appealing to consumers who enjoy bold, flavour-forward products.
Target Audience
The target audience includes adults who enjoy cooking, grilling, and trying unique sauces with distinctive flavour combinations.
Process
I developed the ScorchBerry logo and applied it across the jar label and box packaging. The label was designed to fit a curved surface, while the box layout was created using a die-line to show how the packaging would be constructed and assembled. I focused on keeping the branding clear and recognizable across both formats while ensuring all required information was easy to read.
Tools Used
Adobe Illustrator, Adobe Photoshop, Adobe Dimension
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