Objective
The objective of this project was to create a short promotional animation for the Children's Health Foundation. The goal was to communicate the foundation's message in an engaging and accessible way while using motion graphics, illustration, and visual storytelling to connect with viewers.
Target Audience
This project was aimed at parents, families, community members, and potential supporters of the Children's Health Foundation. The animation was designed to be approachable, informative, and engaging for a broad audience.
Process
I started by brainstorming ideas and creating a storyboard to plan the timing and flow of the animation. From there, I developed a script and refined the sequence to make sure the message was clear and easy to follow. The project also involved working with the client's existing assets, fonts, colours, and style guidelines to create a final piece that felt consistent with their brand.
Tools Used
Adobe After Effects, Adobe Illustrator, Adobe Photoshop
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