Objective
The objective of this project was to create a cohesive craft beer branding concept built around a space-inspired theme. The goal was not only to design eye-catching packaging, but also to attract a younger craft beer audience that appreciates bold visuals and strong brand personality.
Target Audience
This concept was aimed at young adults (mid-20s to 30s) who enjoy trying unique craft beers and are drawn to brands that feel creative and slightly unconventional.
Process
I developed a flexible label system that could adapt across multiple beer flavours while still feeling connected as one brand. Each can design shares consistent typography and layout structure, while the illustrations and colour palettes shift to represent different flavour profiles. I then extended the brand into advertising and social media mockups to show how the identity would carry across platforms.
Tools Used
Adobe Illustrator, Adobe Photoshop, mockup rendering
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